Did my title grab your attention? I sure hope so. Well, now that you are here reading my blog post let me explain what a shark, ABC and audio description have in common.
The Shark Tank
I am a huge, huge. Let me say it one more time. Huge fan of The Shark Tank. This one-hour show allows Entrepreneurs to pitch their small businesses to investors called sharks. The reason I am such a fan is I love the creativity and originality that is displayed on the show. There are such cool consumer products and all types of businesses. The ingenuity showcased is amazing! I also love the negotiating strategy used with the investors. They discuss why their business is worth what it is while the investors explain why they will give the money or not. Sometimes they haggle back and forth even getting a little heated but that is all a part of the show.
Watching The Shark Tank on ABC
I tune in every Friday night at 8pm Eastern Standard Time. On what station? You guessed it. On ABC. Do not call me. Do not text me. Do not ring my doorbell. Do not email me. You will be ignored. Because I am glued to the TV watching my Shark Tank. ABC has been running The Shark Tank for about 11 seasons and I have been watching it faithfully for several years now.
Audio Description of The Shark Tank
Now you understand my love of Shar Tank and watching it on ABC. Now let me explain the audio description part and how that connects. Audio description provides extra verbal narration of visual elements happening in a TV program or film. It could be hand gestures, facial expressions, physical movements or a description of clothing and action. It describes things that a person with vision loss might not notice or realize. As of July 1, 2018, ABC, CBS, NBC, Fox, Discovery, HGTV, History, TBS, and USA are each required to provide 87.5 hours of audio-described prime time or children’s programming per calendar quarter. As part of those hours, ABC selected The Shar Tank as one of their shows to provide audio description. WhooHoo! So, when I first heard about this a couple of years ago, I was very excited and it just enhanced my viewing pleasure. Now, I am really, really ignoring you on Friday night! When the show first comes on a voice is describing the shark swimming. I would get descriptions of the people coming in to the tank like what they look like, their dress, hair and eye color. Facial expressions would also be described and there is a lot of that going on in the tank as the entrepreneurs react to the investors. Eyes rolling, eyebrows furring, mouth dropping, grim looks or smiling faces. Sometimes if they are doing a demonstration as part of their pitch that would be described as well. Then the money and negotiation amounts would also be described.
Well, several months ago my description fell off, got disconnected or something. Not sure what happen but because I am a huge Shark Tank fan I still kept watching. I knew in the back of my mind I needed to get the description fix. I reached out to my local ABC affiliate, WSB-Atlanta, via email. I got a reply that my concern was being sent over to one of the engineers to investigate. I had to reach out to the close captioning contact for the deaf because there is no direct contact for the blind. This is an issue we talk about in the blind community all the time. But typically, the close captioning departments are familiar enough and can assist. In my case, I didn’t hear back. So, I tried again. Still no response. I called and left a message with no reply. So, a friend suggested to file a complaint with the Federal Communications Commission (FCC) and that did the job. I got a call from the chief engineer and we began to work on the problem. Over several phone and email conversations it was determined that the audio description signal was not reaching my TV for ABC. I was getting it for all my other stations like NBC, CBS and FOX meaning that it is working properly on my end. I got a sighted friend to come over twice to work with the engineer via phone. But as of this writing we have not found a solution yet. It seems that my TV has a setting separately for each station. Although we set it up for audio description it is still not working. The engineer and I are persevering and are hopeful that we will come to a resolution soon. But in the meantime, what am I going to do on Friday nights? You guessed it. Keep watching my Shark Tank!
The Audio Description Challenge
Here’s another challenge with audio description but this one is a cool and fun one I think you will enjoy. One of my fellow visually impaired blogging friends, Steph McCoy, loves audio description too. So much so, she helped launch Audio Description Awareness Day last year. She is promoting a challenge at her blog, Bold Blind Beauty. Here are the details: On April 16 2021 Bold Blind Beauty presents the Second Annual Audio Description Awareness Day and with it, kicks off the Audio Description Awareness Challenge, hashtag TADAChallenge. Here’s how it goes: Step one, find a friend to watch a TV episode or movie of your choice with audio description. Step two. At the end of the month, post your experience on social media and use the hashtag TADAChallenge which stands for The Audio Description Awareness Challenge.