I can’t believe it! The month of October is almost over and so is National Disability Employment Awareness Month. Well, actually for me disability employment is every month of the year. As a blind freelance writer and blogger, I am working all year long. I spend the majority of my writing on the disabled so this month is like many others. But don’t get me wrong I appreciate the national observation. The focus on how we disabled folks are working, want to work, can work and are still working is needed.
Audiobook on LinkedIn
Now, that being said I have to share about this great business audiobook I read this month. It gave me tips to take my LinkedIn profile to the next level. As a blind person I have had a love hate relationship with LinkedIn. I love it for the ability to connect and engage professionally with people. Yet, I hate the layout of the
platform because I find it hard to navigate as a disabled person. Since LinkedIn is the top go to social media place for professional networking I soldier through and do the best I can. Finding and reading this book has helped me to do just that. So, are you ready for the name of the book? Want to know how it helped me? Have I left you in suspense? Probably not because my headline gave it away, right? The book is “How to Become a LinkedIn Rock Star” by Chris J Reed.
I stumbled on it while searching on my Hoopla app. And boy what a Jem of a find it has been! Let me share the things Reed showed me on how to become a LinkedIn Rock Star. The first thing he wanted to make clear is what LinkedIn is and isn’t. LinkedIn is the most underutilized social media platform compared to Facebook, Twitter, YouTube, Instagram, Tick Tock and etc. People wrongly assume that LinkedIn is just for job seekers only. This is not true because it provides a rich opportunity to make professional connections. As a result of this myth people assume they don’t have to develop and manage their profile as long as it’s there and the job info is accurate. But when someone searches for you online your LinkedIn profile comes up first the majority of the time. This is true because I checked mine and next to my personal website my LinkedIn profile did come up first in a Google search. Hence, if it is not updated, no active engagements and few connections, then you are missing important opportunities and don’t even know it.
LinkedIn is More Than a Profile
So, how do I work this knowledge to my advantage? Reed told me to be sure my summary, about and experience sections are written in first person. He compared Your LinkedIn profile to a in person networking function. If I were at a business mixer, I would talk to people in first person. I would use casual voice while being professional. I would share about my business, myself and how I could help the person I’m talking to. I found this way of thinking about LinkedIn immensely helpful because I had been approaching my profile as an online resume instead. I now realize that is not the same thing and I need to update my profile and make some changes.
My Personal Brand
Reed spent several chapters stressing the power and importance of your personal brand. He is widely known as the CEO with the mohawk. It is a part of his personal brand and makes him stand out over others. Reed says his Mohawk is the best icebreaker and he loves it because it starts the conversation and then we can get down to business.
Therefore, the question becomes what is my personal brand? What makes me unique? What am I an expert in? What makes me shine and stand out? Next is being sure the answer is clearly communicated on LinkedIn. Because Reed continuously stated throughout the book your LinkedIn profile is seen all the time. Additionally, having a compelling personal brand makes an impression, communicates confidence, helps with referrals and recommendations.
Cold Calling is Dead
After establishing my personal brand, it is time to set up social selling. It is the process of developing one-on-one relationships using social media. It is a soft sell. LinkedIn has the ability to give a broad reach and name drop without doing so. It is a digital networking platform and great for introverts like me. Reed says social selling unlike cold calling allows you to build relationships over time. This is the new way because cold calling is dead. People don’t pick up the phone when the number is unknown. When Reed talked about this I totally agreed. I screen my phone calls all the time. I truly dislike robocalls and don’t pick up the phone if I don’t recognize the number. The same goes for unsolicited emails. I am quick to unsubscribe when companies add me to their marketing emails without my permission. Whereas as on LinkedIn, people’s business profile is right there. You can see their photo. Check job history. Look at the number of connections. See if they have shared connections. You are not going into it blind, no pun intended.
With social selling, you share content valuable to people who are interested. As you share and engage, you will establish yourself as an authority and strengthen your personal brand. As I read about social selling I noticed that I do share content on LinkedIn, but I don’t return the favor. I need to engage more with my connections. Liking, commenting and sharing on their content not just posting my own. I also need to thank my connections when they like, share or comment on my posts. This too will boost my engagement and not make the interaction one sided.
Leader or Follower
The chapter on the One to Nine to Ninety was interesting. Reed says that 1% creates and leads. These are the people who are consistently providing content, blogging and engaging with others. The next 9% are active responders. This group likes, shares and comments on content that is posted. Sadly, the majority are 90% and they do nothing. This group is called the silent viewers because they watch but don’t respond to what they see.
He encourages you to engage, just don’t watch. Be a leader, influencer and shine as the expert you are. However, each group of people has value and play a vital role. We need people to lead the way. People to engage. People to watch and be influenced by what they see. But the critical question is what group will I be in? What role will I play? Will I be a follower or a leader?
High Quality Connections
LinkedIn is not just about sharing content but connecting with people as I mentioned before. Reed spent time explaining the importance of first-, second- and third-degree connections. He also stressed the importance of high-quality connections. Looking at how many people they are connected to because if their numbers are small that will limit your engagement. Also, looking at if they are active on LinkedIn. Do they share content, post blogs, comment, like or engage with others? Knowing this will impact your interaction with them as well. If they are active then their second- and third-degree connections will be familiar with them and more likely to be active too.
Whenever I have gotten a LinkedIn invite I would look at the profile first before accepting. I would look at current and past jobs. See if we had shared connections. See how many connections they had. But that was about it. I never really focused on the person’s engagement and activity on LinkedIn. I didn’t pay attention to second- and third-degree connections. Reading this book shows me I need to go deeper.
There was so much more in this audiobook, Comparisons with Facebook. Personal brans of the Joker and Godfather. How sales Navigator works. But I will stop here. I need to start improving my LinkedIn profile and engagement. You need to get and read the book. Reed is a pretty well-known man on LinkedIn and has thousands of connections. So, I trust his advice in helping me to become a LinkedIn rock star.